FACE
Recognize fear without judgment. Name it. Own it.
Executive Leadership Training
Your Best Leaders Are Making
Fear-Based Decisions.
And You're Paying for It.
Lost deals. Missed opportunities. Talent walking out the door. When leaders can't read their fear, it runs the show. I teach them how to turn fear from a liability into their most reliable source of intelligence.
TEDx Speaker
Vistage Speaker
Published Author
SECTION 1 • THE PROBLEM
Here's What's Happening in Your Organization
- Your high performers are second-guessing themselves in critical moments.
- Your emerging leaders are playing it safe instead of taking calculated risks.
- Your teams are confusing caution with strategy.
- And fear is running the show, but no one's calling it what it is.
The cost? Innovation dies. Decision-making slows. Your culture becomes risk-averse right when you need it to be bold.
The truth: You can't eliminate fear. You shouldn't even try. But you can teach your leaders to read it, use it, and lead with it.
That's Fear Intelligence.
Fear Intelligence: The Operating System Your Leaders Need
Fear isn't the problem. Ignoring it is.
I've spent 20 years working with executives across three continents, and here's what I know: the leaders who win aren't fearless. They're fear intelligent. They know how to decode what their fear is telling them and use that data to make better decisions.
The F.E.A.R. Framework:
EXPLORE
Decode the data. What is this fear protecting? What is it revealing?
ACT
Make the decision with the intelligence fear provides, not in spite of it.
RISE
Use what you've learned to build resilience and capability for the next challenge.
This isn't therapy. This isn't team building. This is practical, actionable intelligence your leaders can use the moment they walk back into the boardroom.
SECTION 3 • WHO I AM
I Know This Work Because I've Lived It
I'm a four-time published author, executive coach, and Vistage faculty member. My latest book, Fear Intelligence: A Practical Framework for Leading Beyond Fear, breaks down the methodology I've used with hundreds of executives.
But here's the part that matters:
I lost everything in the 2008 financial crisis. At 54, I rebuilt from zero. I earned a black belt at 49. I've raised four kids across three continents while building a business from scratch.
I don't teach Fear Intelligence from theory. I teach it from the trenches.
My clients don't hire me because I'm nice or inspiring. They hire me because I give them a framework that works, delivered without the corporate nonsense.
Credentials:
- TEDx Speaker
- Vistage Speaker and Member
- Executive Coach, 20+ years
- Author: Fear Intelligence: A Practical Framework for Leading Beyond Fear
SECTION 4 • WHAT YOU GET
What Happens When I Speak to Your Team
The Keynote: "Fear Intelligence: Your Competitive Edge"
Your audience will learn:
- Why "fearless leadership" is a myth that's costing you talent and innovation
- How to read fear as data instead of treating it as weakness
- The F.E.A.R. framework: a practical tool they can use immediately
- Real strategies for making high-stakes decisions when the pressure is on
- How to build psychological safety while maintaining accountability
Format options:
- 60-minute keynote or workshop
- 90-minute-deep dive with Q&A
- Half-day workshop with team application
This isn't motivational fluff. Your people leave with a framework they can use that afternoon. They'll make better decisions. They'll take smarter risks. And they'll stop treating fear like the enemy.
SECTION 5 • WHO THIS IS FOR
This Message Resonates With
This message resonates with:
- Executive teams navigating uncertainty and high-stakes decisions
- Organizations undergoing transformation or disruption
- Leadership conferences focused on resilience and performance
- Companies where innovation has stalled due to risk aversion
- Vistage groups, CEO peer groups, and professional associations
If your audience is tired of being told to "just be fearless" and wants a real framework for leading in uncertain times, we should talk.
SECTION 6 • TESTIMONIALS
What Leaders Say About This Work
"Following Jacqueline's Fear Intelligence framework, I now use fear as a catalyst for breakthrough leadership performance with the CEOs I chair. She helped me recognize I'd been unconsciously avoiding bringing fear into our conversations. Her roadmap changed how I work with organizational leaders."
"In 25 years of leading organizations through volatile markets, I've learned that the leaders who thrive aren't those who avoid uncertainty—they're the ones who transform it into opportunity. Jacqueline Wales has cracked the code on fear's hidden power. Every executive who wants to lead with authentic courage rather than manufactured confidence needs to hear her message."
"Jacqueline's Fear Intelligence framework is both deeply human and immediately practical. She decodes fear's messages so leaders can use them as a compass for courageous action."
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See Jacqueline in Action
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SECTION 7 • FINAL CTA
Let's Talk About Your Event
I'm booking keynotes for 2025 and beyond. Virtual and in-person.
If you want a speaker who'll give your audience straight talk and a framework they can use immediately, reach out.
Email: [email protected]
Or schedule a call:
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